For over two decades, I have directed some of the most dynamic fashion and experiential productions across India. I am a seasoned professional in the Contemporary Fashion & Entertainment Industry. My extensive background encompasses a broad range of functions, and my career is marked by a variety of successful collaborations and noteworthy achievements in both the fashion and entertainment sectors.
My motto: “I don’t follow show formats. I build them.”
Experience Overview: My expertise lies in transforming a designer’s vision or a brand’s objective into a tightly structured, emotionally charged, and flawlessly executed live experience. I bring more than two decades of rich, hands-on experience in the fashion and entertainment industry, which has earned me recognition as an influential Show and Event Director. I have directed numerous shows and events for a wide range of prominent designers, brands, and organisations, showcasing his versatility and leadership in creating dynamic experiences.
Fashion Show Direction for Renowned Designers: I have directed a plethora of fashion shows and events for numerous notable fashion designers, showcasing my ability to adapt to different themes and audiences. Some of the major designers I have collaborated with include:
Ritu Beri: A highly respected designer known for her innovative work in Indian fashion.
Samant Chauhan: Known for his contributions to Indian handloom and textile fashion.
Elizabeth Marbaniang: A designer with a unique aesthetic, often fusing cultural elements into her designs.
Kynti Wanniang: Renowned for her approach to modern and ethnic fusion.
Tatiana Momin: An up-and-coming designer making waves in the fashion industry.
DS Ethnic Fashion House: Known for their ethnic and cultural designs that resonated with a broad audience.
Event Direction for Renowned Brands and Organisations: Beyond the fashion shows, I have directed numerous events for a variety of companies and organisations across different industries, showcasing my ability and versatility to comprehend different genres and audiences. Some of the major brands and organisations I have collaborated with include:
VLCC: Directed a pageant for this reputed cosmetic, health, and wellness brand.
Government of Meghalaya: Involved in initiatives that promote the culture and heritage of the state through fashion and entertainment.
Smokie Concert: Managed live music concerts, including this popular bands and artists.
Aircel, Airtel: Leading telecommunications companies in India, for which he has managed corporate events.
Pernod Ricard: An international beverage conglomerate, for which he has directed brand events.
Global Fashion Street and MJ International: Involved in fashion and lifestyle events.
SpiceJet and Jet Airways: Organized promotional and special events for these major airlines.
Gucci: Directed high-profile events for this luxury fashion brand.
Zee Café and Fashion TV: Involved in entertainment and fashion broadcast events.
Versatile Skill Set: My expertise in show and event direction is marked by my ability to adapt and excel in a variety of settings, whether they are high-profile fashion runways, corporate events, live concerts, or promotional brand campaigns. My creativity, keen eye for detail, and strong organisational skills have enabled me to craft experiences that captivate audiences and enhance brand presence.
Industry Influence: My contribution to the fashion and entertainment industry have made me one of the sought-after show directors in the country. I have been able to combine his artistic vision with a thorough understanding of event logistics to create seamless productions that are memorable for both participants and audiences alike.
Summary: As an experienced Show & Event Director, his portfolio reflects a rich diversity of projects, collaborations, and successful events. From runway choreography to backstage command, from production mapping to final curtain call — I operate at the intersection of creativity, precision, and authority. When I step in, chaos disappears. Structure takes over. Impact becomes inevitable.
I work with: Fashion Designers, Luxury Labels, Corporate Brands, Government Bodies, Cultural Institutions.
If you are serious about delivering a show that elevates perception, builds influence, and commands attention — I am the director you bring in.
